BWI Motorsports, a family-owned automotive shop based in Elkridge, Maryland, came to me with a clear mission: to bring trust, craftsmanship, and a personal touch back into the motorsports world. Founded in 2021, the brand needed an identity that reflected both their technical expertise and their human-centered values.

I led the creative direction and designed a bold, high-performance brand system built around motion, precision, and authenticity. The result is a visual identity that feels powerful yet personal—balancing the adrenaline of motorsports with the warmth of a family-run business dedicated to quality, integrity, and exceptional service.